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Certificate In Communications for Small Business Owners Online Course

Learn the Basic Techniques in Communication to Improve Sales

Learn the Basic Techniques in Communication to Improve Sales 

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

After you complete this course, you will be able to:

  • Define the essential pieces of communication.
  • Customize these essential pieces for your company.
  • Identify the processes and plans needed for clear communications.
  • Develop, maintain, and evolve effective content for your communications.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • 'About Us' Fact Sheet
  • 'Elevator Pitch' Fact Sheet
  • 'Social Media Summary' Fact Sheet
  • 'Strategic Summary' Fact Sheet
  • 'Contact Lists' Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Delivery Method Online
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Course Summary

Course ID No.: 002CSBOOC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Assessments: Yes
Qualification: Certificate