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Certificate In Marketing for Small Businesses Online Course

Explore 100 Strategies For Your Small Business

Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
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Course Summary

Course ID No.: 002MSBOC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Assessments: Yes
Qualification: Certificate