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Certificate In Marketing Basics Online Course

Get a Better Understanding of Marketing and Grow Your Business

Get a Better Understanding of Marketing and Grow Your Business

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

By the end of this course, you will be able to:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognise common marketing mistakes and know how to avoid

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course from the Courses For Success range will help you succeed.

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up


Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

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Average rating 3.5 out of 5 stars

14 February 2019 01:36:40 PM

Fantastic Course

22 November 2018 02:10:45 PM

some really good points. Well laid out and easily understood

20 November 2018 06:48:03 AM

This was a very good course

26 September 2018 02:50:27 PM


22 September 2018 09:49:47 PM

Really enjoyed the course

Thank you

22 June 2018 02:12:33 AM


22 June 2018 02:12:24 AM


5 June 2018 11:36:30 PM

Easy to follow. Informative

3 March 2018 08:31:33 PM

Really enjoyed this course

12 February 2018 06:56:54 PM


5 February 2018 04:41:31 AM

Excellent! Very clear and concise.

2 February 2018 06:43:09 AM

Very insightful and easy to digest.

19 August 2017 06:52:14 PM


17 August 2017 02:55:57 AM

I enjoyed this course. There is a lot of great information contained in it.

5 August 2017 03:22:37 PM

Such an educational and well presented course! Great insight into marketing and how to do it the correct way! Highly recommend this course to all business owners.

20 July 2017 05:09:55 PM

Very Good

17 June 2017 09:59:33 PM


2 May 2017 03:12:34 AM

Great course

23 March 2017 10:08:19 PM

very insightful

8 March 2017 05:39:08 PM

Learnt alot in this title just finding myself very happy to get this ideas.thankuing the team agian

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OFF RRP ₩223599
Delivery Method Online
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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
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Course Summary

Course ID No.: 020MARKETBAS
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate